HRoic was founded to address a profound paradox in the Jordanian professional landscape: a highly educated, ambitious population facing significant unemployment and a critical mismatch between academic skills and market demands. This environment created an urgent need for specialized, high-value career guidance that traditional B2B firms and fragmented individual coaches could not provide. We set out to create a solution that was not only professional and comprehensive but was also deeply rooted in the unique cultural and market realities of Jordan.

The foundation of HRoic is built on a decade of progressive experience in strategic HR leadership and organizational development. Our HR expertise is defined by a commitment to data-driven results, with a proven track record of implementing KPI systems that increased performance by 20%, executing employee engagement strategies that reduced turnover by 15%, and designing training programs that boosted productivity by 30%.

We saw that the challenges faced by professionals—from recent graduates struggling against high unemployment rates to mid-career employees dealing with stagnation and burnout—required a new approach. Leveraging a deep understanding of HRIS platforms and digital transformation, we envisioned a tech-enabled platform that could combine personalized one-on-one coaching with a rich digital resource library, creating an end-to-end career partner for the individual professional.

HRoic is the culmination of this vision, designed to empower professionals to take control of their careers and succeed on merit. Our strategic approach goes beyond simple job placement, fostering long-term professional growth and resilience for ambitious individuals in Jordan and the wider Middle East. We are dedicated to providing the tools and guidance needed to build a professional brand, navigate challenges like "wasta," and make you the undeniable choice for a rewarding career.