Building Careers, Empowering Futures.
At HRoic, we believe every career has the potential to be heroic. Founded by professionals with deep expertise in business and HR, our mission is to guide graduates, professionals, and leaders across Jordan and the Middle East to achieve clarity, growth, and success in their careers.
Our Mission
To provide clear, personalized, and practical career guidance that empowers individuals to break barriers and reach their true potential.
We combine HR insider knowledge with proven coaching strategies to help you land interviews, secure offers, and grow with confidence.
Meet the Founders
Zaid Sarhan - Co-founder
Zaid brings strong experience in business management, sales, and strategy. With a background in building systems and scaling operations, he ensures that every client at HRoic has a seamless and results-driven journey.
Meet the Founders
Omar Mansour - Founder
Omar is an HR professional with years of hands-on experience in recruitment, talent management, and career development. Having reviewed thousands of resumes and conducted countless interviews, he knows exactly what employers look for — and how to prepare clients for success.
Our Unique Value Proposition
Choosing the right career partner can make all the difference. At HRoic, we combine insider HR knowledge with proven coaching strategies to give you a clear advantage in today’s competitive job market. With local expertise in Jordan and the wider GCC region, we understand what employers are looking for and how to position you for success. Every session is personalized to your goals, whether you want to land your first job, secure a promotion, or transition into a new career path. Unlike generic advice, we provide clear, step-by-step strategies that are practical, actionable, and tailored to you — all delivered 100% online so you can access our support anytime, anywhere.
Frequently Asked Questions
Answers To Commonly Questions
What is HRoic's mission?
At HRoic, our goal is to empower you to find career fulfillment by providing a comprehensive, tech-enabled coaching partnership. We're here to support you throughout your entire professional life, helping you build long-term growth and resilience.
Our mission is to empower professionals in Jordan and the Middle East to achieve career fulfillment by providing a tech-enabled coaching partnership that navigates the complexities of the modern job market. We aim to be the premier business-to-consumer (B2C) career-lifecycle service, fostering long-term professional growth and resilience beyond simple job placement.
Who are HRoic's services for?
Our services are designed to meet you wherever you are in your career. We have packages tailored for:
Recent graduates looking to land their first great job.
Ambitious professionals who want to accelerate their careers and build their brand.
Senior leaders or anyone contemplating a major career change.
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What makes HRoic unique?
We offer a holistic, end-to-end service that addresses your entire career journey. Unlike others, our tech-enabled platform combines personalized one-on-one coaching, targeted group workshops, and a rich digital resource library. We are the first dedicated B2C career partner in the market.
What services does HRoic offer?
We offer a complete suite of services to support you at every stage:
For getting noticed: We'll help you create an ATS-Proof Resume & Cover Letter and transform your LinkedIn Profile to attract recruiters.
For building momentum: We'll teach you a Proactive Job Search & Networking Strategy and help you develop a Personal Brand that sets you apart.
For closing the deal: We'll prepare you for interviews with our Interview Mastery program and empower you with a Salary Negotiation Strategy.
For long-term success: We provide confidential coaching on Navigating Toxic Work Environments and help you with Proactive Career Pathing & Promotion Planning.
Our Unique Value Proposition (UVP) is our holistic, productized service model that covers the entire career journey. We differentiate ourselves with a tech-enabled platform that combines personalized one-on-one coaching, targeted group workshops, and a rich digital resource library. Our services are specifically designed to address local challenges like "wasta" while leveraging global best practices.
How are your services priced?
We offer a three-tiered membership model—"LaunchPad," "Accelerator," and "Vanguard"—to cater to different career stages and needs. Pricing is set in USD to position the brand as a premium, international-standard service. You can find a detailed breakdown of what is included in each tier on our website.
What is included in each membership tier?
Each tier provides a different level of service tailored to your career stage:
LaunchPad (49 JD): Our package for graduates and early professionals, including 3 one-on-one sessions over 3 months.
Accelerator (97 JD): Our package for mid-career professionals, including 4 one-on-one sessions over 3 months.
Vanguard (197 JD): Our package for senior leaders, including 6 one-on-one sessions over 3 months.
All tiers include resume/LinkedIn help, interview preparation, group workshop access, and dedicated AI agent support.
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I'm a professional who feels stuck in my current job. Can you help me?
Yes. A feeling of stagnation and burnout is a common challenge for many professionals in the region, even in well-paying roles. Our services are designed to help you plan a career pivot, navigate internal politics, and find a path for future growth and fulfillment.
You have disposable income and a high-stakes problem, and we are perfectly aligned to serve you as a confidential, external partner.
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How will you help me with salary negotiation?
Many professionals, particularly women, are hesitant to negotiate and often leave significant long-term earnings on the table. We equip you for this crucial conversation by providing localized salary benchmark data, conducting role-playing scenarios, and teaching proven strategies to negotiate not just the base salary but the entire compensation package.